We like variation. That's why we love travel and a good challenge. Our home is nice, and we will always get 1+1=2 right, but we get bored and we want new things and new challenges. ### This means… This basically ensures there’s always a market for activities that can keep people busy tinkering. Humans will never settle as long as they’re fed. There’s always room to improve, even at greatly diminished returns, if a person cares about something enough, and if they’re rich enough. Examples: heli-skiing, $1,000 face creams ### You feel it when... - Your skin looks fine but once your other problems fade in life and you see some commercials you might start to notice your dark spots, wrinkles, and (gasp) pores. - Your note-taking system works fine but you accidentally saw a way to potentially improve it and get tempted